Feb 25–28 · Orlando, FL · The Funding Broker Conference

The room where the next $1B in independent funding gets built.

Campaign runs Monday, Sep 14 → event day. Daily creative, weekly themes, 5 formats. This is the plan.

Campaign starts
Mon Sep 14, 2026
Event
Feb 25–28, 2027
Days of daily creative
164
Formats per day
5
Countdown to keynote
5
Months
21
Weeks
170
Days
14
Hours
22
Mins
01 · STRATEGY

5 acts · 21 weeks.

Each week has a theme, a dominant emotional beat, and a fixed cadence. Same rhythm every week — different content. Brokers get bored, so themes rotate; the shape stays predictable so they know when Leo's next post lands.

ACT 01 · AWARENESS

The problem

Weeks 1–4 · Sep 14 → Oct 11
The broker system is broken. Spreadsheets, lost paperwork, gut-feel underwriting. We show the pain before the solution.
MonData drop
TueFounder POV
ThuBroker voice
SatLong-form
ACT 02 · REVEAL

Speaker drops

Weeks 5–9 · Oct 12 → Nov 15
One speaker announcement per week + supporting session teasers. The lineup builds anticipation. Leo's keynote drops week 9 as the climax.
MonSpeaker reveal
WedSession teaser
FriBroker takeaway
SunBehind-the-scenes
ACT 03 · PROOF

Testimonials

Weeks 10–14 · Nov 16 → Dec 20
Real brokers, real deal times, real revenue. Rotate the 6 confirmed voices (Sabrina, John, Ryan, Cameron, Brian, Katrina) into daily assets.
MonBroker quote
WedDeal breakdown
FriMoney moment
SatAward recap
ACT 04 · URGENCY

Countdown surge

Weeks 15–20 · Dec 21 → Feb 21
Daily countdown asset. Ticket urgency. Pricing tiers close. Room block warnings. FOMO earned, not manufactured.
DailyCountdown
TueTicket tier close
ThuAgenda highlight
SatRoom block alert
ACT 05 · EVENT WEEK

Live from Orlando

Feb 22 → Feb 28
Pre-arrival, keynote, session recaps, awards, day-of stage graphics, closing recap. Every session gets a live card and a next-day recap.
Feb 22Travel day
Feb 25Keynote live
Feb 26–27Session recaps
Feb 28Awards + close
02 · SEP 14 KICKOFF WEEK

Week 1 · daily plan.

What ships every day of the first week. Each tile is a real asset with a format, a channel, and a hook. This pattern repeats — theme changes, structure doesn't.

MON · SEP 14
Campaign launch: The broker system is broken.
1:1 · 9:16 · 16:9 · LinkedIn + IG + X
TUE · SEP 15
Founder POV: "Why I built this."
4:5 quote · IG + LI
WED · SEP 16
— (No post · listen day)
Blackout
THU · SEP 17
Broker voice: Sabrina · 5:15 to first offer
1:1 testimonial · IG + X
FRI · SEP 18
Event teaser: "Save the date"
9:16 story · IG
SAT · SEP 19
Long-form: The 60-second underwriting stack
Newsletter + LI article
SUN · SEP 20
—
Rest
02.2 · EVENT WEEK

Feb 22 → 28 · live daily plan.

Every session gets a live card and a next-day recap. Highest asset volume week — pre-baked templates carry the load.

MON · FEB 22
3 days out · travel logistics
1:1 + 9:16 · Multi
TUE · FEB 23
2 days out · agenda highlight
Agenda card · LI
WED · FEB 24
1 day out · pre-arrival
Story arrival guide
THU · FEB 25
Day 1 · Keynote live · Leo
Stage graphic + recap
FRI · FEB 26
Day 2 · Sessions + war-rooms
6 session cards
SAT · FEB 27
Day 3 · Awards + fireside
Award cards · 7 winners
SUN · FEB 28
Day 4 · Closing recap
Video recap + LI carousel
03 · CREATIVE TEMPLATES

The 5 formats.

Every campaign asset renders in these five sizes. Copy the template, swap the numbers, publish. Nothing designed from scratch after week 1.

ROW A · 1:1 square · LinkedIn + Instagram feed3 templates
FM LIVE 27ORLANDO · FEB 25–28
DAY 21
143
Days to keynote
Broker smarter. · fundingmachine.com/live
Template · Countdown1:1 · daily
FM LIVE 27ORLANDO · FEB 25–28
ACT 01

The broker system is broken.

We're not building software. We're building the operating system independent funding needed 5 years ago.

Read the manifesto →
Template · Manifesto1:1 · launch
"
FM LIVE 27
BROKER · 03

Went from bank statements to 3 lender offers in 5:15. My client thought I was making it up.

SR
Sabrina R.Independent Broker
5:15To first offer
Template · Testimonial1:1 · proof act
ROW B · 9:16 vertical · Stories + Reels + TikTok3 templates
FM LIVE 27
143
days to keynote
Orlando, FL · Feb 25
FUNDINGMACHINE.COM/LIVE
Template · Story countdown9:16 · daily
FM LIVE 27
ORLANDO · FEB 25–28

Broker.Smarter.

Get your seat
Template · Reel hero9:16 · anchor
FM LIVE 27
ORLANDO · FEB 25–28
$248K
Funded this month
One broker. One system. Six deals.
FUNDINGMACHINE.COM
Template · Metric story9:16 · data drop
ROW C · 16:9 wide · LinkedIn banners + YouTube thumbs + stage screens1 template
FM LIVE 27ORLANDO · THE FUNDING BROKER CONFERENCE
FEB 25–28, 2027

The room where the next $1B
in independent funding gets built.

Keynote byLeo Kanell · Founder, Funding Machine
Registerfundingmachine.com/live
Template · Wide hero16:9 · LinkedIn / YouTube / stage
ROW D · Session assets · agenda + live cards2 templates
Day 1 · Thu Feb 25

Main stage agenda

09:30
Keynote · Leo KanellHow I fund $3M/mo without a team
11:00
Panel · The next $1B in independent fundingModerated by Leo Kanell
13:30
Workshop · Building your affiliate flywheelKatrina T. + team
15:00
Live deal war-roomSabrina, John, Ryan
17:30
Opening receptionBroker lounge · rooftop
Template · Agenda cardAny ratio · daily
FM LIVE 27
LIVE · MAIN STAGE
LIVE

How I fund $3M/mo
without a team.

The exact stack, systems, and 3 non-obvious moves that let one broker replace a 6-person shop.

LK
Leo Kanell
Founder · Funding Machine
09:30DAY 1 · KEYNOTE
Template · Live session card1:1 · event week
04 · DELIVERY MATRIX

What ships. When. Where.

Concrete deliverables per week. Each row is a template that gets cloned + updated. Blocks marked (*) are the highest-priority for FM Live retainer scope.

Asset type Formats Channels Cadence Weeks live
Countdown poster* 1:19:164:5 LinkedIn · Instagram · X Daily · Act 4 + 5 Weeks 15–21
Broker testimonial card* 1:14:5 LinkedIn · Instagram 3×/wk · Act 3 Weeks 10–14
Founder quote card 1:1 LinkedIn · X 2×/wk · all acts Weeks 1–21
Speaker announcement* 1:116:9 LinkedIn · Instagram · Event page 1×/wk · Act 2 Weeks 5–9
Session card (live)* 1:116:9 Instagram · LinkedIn · Stage screens Per session · Event week Feb 25–28
Story countdown 9:16 Instagram · TikTok Daily · Act 4 + 5 Weeks 15–21
Reel / TikTok hero 9:16 Instagram · TikTok 1×/wk · all acts Weeks 1–21
Agenda card* Any Event page · Email · LI 3×/wk · Act 4 + 5 Weeks 15–21
LinkedIn wide banner 16:9 LinkedIn 1×/act · rotating Weeks 1–21
Email newsletter hero 16:9 Email Weekly · Sat Weeks 1–21
Long-form LinkedIn article Cover: 4:5 LinkedIn Weekly · Sat Weeks 1–21
Award winner card* 1:14:5 LinkedIn · Instagram · Print 7 winners · Sat Feb 27 Event week
Post-event recap video 16:99:16 All channels 1 hero · 5 shorts Feb 28 – Mar 7
Ready to run this

Sep 14 is Monday.

164 days of daily creative. 5 formats. 21 weeks. One team. Let's build the campaign that makes FM Live 2027 unmissable.

Back to the full system Leo brand kit