Leo Kanell is the operator behind Funding Machine — a broker who built the OS he needed. This brand kit governs how his voice, photography, and appearance show up wherever Funding Machine ships.
Direct. Revenue-focused. Operator-to-operator. Leo doesn't sell software — he shows brokers what they're leaving on the table. Every quote should sound like it came from someone who has actually funded a deal at 11pm.
No hedge. No jargon. Leo tells brokers what to do next.
"If your CRM can't tell you what's blocking a deal in under 3 clicks, you don't have a CRM. You have a spreadsheet with a login."
Every claim traces back to a real deal, a real broker, or a real dollar.
"I built this because I was losing $12K/mo to lost paperwork. Not lost deals. Lost paperwork. That's when I knew."
Talks about the outcome — commissions, funded volume, time-to-offer — not features.
"Broker smarter isn't a slogan. It's the difference between $18K a month and $80K a month."
Three variants — dark, gradient, light — that carry Leo's voice into LinkedIn, X, and Instagram. 4:5 vertical. Same anatomy every time: FM Live tag → the quote → attribution.
16:9 for stage screens, LinkedIn banners, YouTube thumbnails. Two treatments — keynote (biggest energy) and session (talk-specific). Anatomy: FM Live tag → keynote title → speaker + session number + timeslot.
The exact stack, systems, and 3 non-obvious moves that let one broker replace a 6-person shop.
A live conversation with Leo on what the top 1% of brokers are doing differently right now.
No new colors. Founder assets inherit the Funding Machine palette exactly. On dark, lean into the gradient. On light, lean into blue + a single accent. Never mix all three accents on a founder asset.
Three bio lengths for the situations Leo actually shows up in. Copy exactly — no ad-libbing on podcast intros.
Leo Kanell is the founder of Funding Machine — the Funding Broker OS trusted by 500+ independent brokers.
Leo Kanell is the founder of Funding Machine — the operating system independent funding brokers use to run every deal from application to funded. Before building the platform, Leo brokered his own book, which is why the product ships with a bias toward speed, revenue retention, and operator control.
Leo Kanell is the founder and CEO of Funding Machine (7 Figures Consulting dba My Funding Machine), the Funding Broker OS used by 500+ independent brokers to run every deal from application to funded on a single platform. A broker before he was a founder, Leo built Funding Machine around the reality of independent funding — that most deals don't die from bad credit, they die from lost paperwork, slow lender responses, and stitched-together tools. He hosts FM Live, the annual conference for independent funding brokers, held in Orlando each February.
| Asset | Use | Format | Access |
|---|---|---|---|
| Leo headshot · light bg | Podcasts · press · web | 4000×5000 PNG | /leo/headshot-light.png |
| Leo headshot · dark bg | Speaker cards · dark web | 4000×5000 PNG | /leo/headshot-dark.png |
| Leo keynote stage | Event promo · press | 6000×4000 JPG | /leo/keynote-stage.jpg |
| Signature (SVG) | Email signature · deck footer | SVG | /leo/signature.svg |
| Bios (short / med / long) | Introductions everywhere | Plain text | /leo/bios.md |